Ads — Resources

Use this template

One pass fills Google, Instagram, and the rest of a normal set for {CLIENT}. No fourth pack. Replace {CLIENT} and point it at the brief.

You are filling the Noord ads template for {CLIENT}. Work only from the approved brand system and the media brief. Where either is silent, flag an open question instead of inventing.

One workflow, one page: Google Ads, Instagram ads, and the rest of a normal ads set. Do not invent a fourth channel pack.

Google Ads
- Search: three headlines, two descriptions, visible URL — written, not designed
- Display: 300 × 250, 336 × 280, 728 × 90, 970 × 90, 970 × 250, 300 × 600, 160 × 600, 320 × 50, 320 × 100
- YouTube: landscape 1920 × 1080, Shorts 1080 × 1920
- Responsive: 1.91:1, 1:1, 4:5

Instagram ads
- Feed 1080 × 1080
- Portrait 1080 × 1350
- Stories / Reels 1080 × 1920

The rest
- Facebook: landscape 1200 × 628, square 1080 × 1080, stories 1080 × 1920
- LinkedIn: single image 1200 × 627, square 1080 × 1080
- TikTok: in-feed 1080 × 1920

Fill each live area from the brand. Sentence case. No all-caps. Save under public/{client}/ads/ as {channel}-{WxH}.jpg at the stated pixels. Verify every file exists at the named size. End with the file list and the open questions.

Template

Search is written. Display, social, and video are green live areas at the booked size. Fill them and the set is ready to traffic.

01Google Ads

Google Ads

Search as copy. Display as the IAB set. YouTube and the three responsive crops sit with Google, not as their own pack.

SearchTextThree headlines, two descriptions, visible URL.

Medium rectangle300 × 250

Large rectangle336 × 280

Leaderboard728 × 90

Large leaderboard970 × 90

Billboard970 × 250

Half page300 × 600

Wide skyscraper160 × 600

Mobile banner320 × 50

Large mobile320 × 100

YouTube landscape1920 × 1080

YouTube Shorts1080 × 1920

Responsive 1.91:11200 × 628

Responsive 1:11200 × 1200

Responsive 4:51080 × 1350

02Instagram ads

Instagram ads

The three placements that get booked: feed, 4:5, and the vertical story / reel.

Feed1080 × 1080

Portrait1080 × 1350

Stories / Reels1080 × 1920

03The rest

The rest

Facebook, LinkedIn, and TikTok — the other placements in a normal set, not a fourth pack.

Facebook landscape1200 × 628

Facebook square1080 × 1080

Facebook stories1080 × 1920

LinkedIn single image1200 × 627

LinkedIn square1080 × 1080

TikTok in-feed1080 × 1920

Noord — Resources · Ads